Agents & Meatballs was a guerilla play inside Salesforce's own event, Dreamforce Week, with no booth and no stage, just a mandate to be impossible to miss. We ran a poster scavenger hunt across SoMa, pushed distribution through newsletters and social, and built a fully AI-generated meatball film as the hero asset - sourced through Midjourney, Nanobanana, and Higgsfield, with Capcut handling sound and final cut. The campaign blew past 100 RSVPs in a single weekend, landed a feature on Luma's SF events list, and contributed to 600+ signups overall.
Numbers
624
RSVPs Going
156
Checked In