Everything below shipped inside a real launch calendar. Strategy through edit, mostly during an embedded year at Relevance AI (Series B).
Full campaign systems: narrative, hero film, cutdowns, and launch-week rollout, aimed at one metric each.
The founder on camera, the product doing the talking, scripted and directed so technical depth lands with a business audience.
Case-study films that give a product its social proof layer: interview-led, produced to feel natural, aimed at the next buyer's objections.
Culture and event pieces: the layer that makes a company feel like somewhere talent and customers want to be.
Every project above started as a launch date and a target metric. Tell me yours.
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